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Budget → returnFrom SEO cost to ROAS

Category 11 of 12 · SEO and ad returns

Marketing Calculators

Marketing calculators help you plan budgets and judge results: how much to spend on Facebook, LinkedIn, TikTok and YouTube ads, what return you get on ad spend and SEO, what SEO should cost and how much Shopify takes from each sale.

We do not publish invented industry benchmarks – enter the costs and rates from your own accounts for the most useful answer. For CPM and click-through rate, see the CPM Calculator and CTR Calculator.

10live calculators
5topics
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02Return on investment

Measure what your marketing earns. · 2 live

Live

ROAS Calculator

Calculate return on ad spend, your break-even ROAS and the target ROAS for a profit goal.

Live

SEO ROI Calculator

Estimate SEO ROI from organic traffic, conversion rate, order value, margin and monthly cost.

03SEO

Budget for search engine optimisation. · 1 live

04E-commerce

Platform and payment fees. · 1 live

05Ad metrics

Cost per thousand impressions and click-through rate. · 2 live

Live

CPM Calculator

Calculate CPM, total ad cost or impressions from any two values.

Live

CTR Calculator

Calculate click-through rate, clicks or impressions from any two values.

Quick guide

Which calculator do I need?

Match what you’re trying to do with the right tool.

If you’re…Planning an ad budget
Usethe calculator for your platform (Facebook, LinkedIn, TikTok or YouTube)
If you’re…Checking whether ads are profitable
UseROAS Calculator
If you’re…Deciding on SEO
UseSEO Cost Calculator, then SEO ROI Calculator
If you’re…Running a Shopify store
UseShopify Fee Calculator
If you’re…Comparing media costs
UseCPM Calculator

How we build and check these calculators

Every calculator on Tuff Search shows the formula or method it uses, a worked example and its limits, and lists its sources where facts matter. Health, money and legal-rule pages are checked against official or peer-reviewed sources and dated. Read how we build and review calculators in our Editorial Policy.

FAQ

Frequently asked questions

Short answers about the marketing calculators.

Need a calculator we don’t have?

We add new calculators regularly. Email suggestions@tuffsearch.com with the calculation you need.

New calculator ideassuggestions@tuffsearch.com

Published averages vary widely and are often unsourced. Your own account data gives a far more accurate plan, so the calculators ask for it.

It depends on your margins. A break-even ROAS is 1 ÷ your profit margin – for a 25% margin, you need at least 4× to cover ad costs.

Each page states when platform rules were checked. Platforms change their rules, so confirm in your ads manager before launching.

Yes. Enter amounts in your own currency; results use the same currency.

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